| | OCTOBER 20196CIOReviewEditorialToward an EffectiveCustomer RelationshipCopyright © 2019 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewEditorial StaffSalesAaron PierceCarolynn WaltersDane StanleyCalvin JamesTom Francistomfrancis@cioreview.comVisualizersIssac GeorgeChris LynnManaging EditorJustin Smith*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffJustin SmithManaging Editoreditor@cioreview.comContact Us:Phone:510.722.8394Fax:510-894-8405Email:sales@cioreview.comeditor@cioreview.com marketing@cioreview.comOCTOBER - 17 - 2019, Vol 08 - Issue 59 (ISSN 2644-237X )Published by ValleyMedia, Inc.To subscribe to CIOReviewVisit www.cioreview.com CIOReviewWith the advent of cognitive technologies, the world is witnessing the rise of conversational CRM systems powered by artificial intelligence (AI). These CRM systems help companies drive their marketing and sales strategies and improve customer relationships. Specifically, they aid in streamlining campaign management, driving personalized engagement, and improving conversion rates. AI-powered CRM enables organizations to gather both simple and complex data using voice commands. The machines learning algorithms integrated into the modern CRMs automate the tasks of lead management, follow-ups, and conversion. By combining machine learning, image recognition technology, and automation, companies can gain granular visibility into their target audience in real-time. In the age of virtual assistants and AI-based live chat systems, modern CRM can integrate with the latest technology innovations for seamless workflow execution. By integrating social media technologies, the CRM can allow a brand to engage with prospective customers on diverse platforms. With automated segmentation of their prospective and existing customers, the CRM can, therefore, be much more than just a database. Sales and marketing teams can now spend more time zeroing in on the right customer and taking the next-best-action to enhance marketing campaigns and proactively resolve customer issues. In this edition of CIOReview, we shed light on the prominent CRM solution providers who offer customized, integrated, and turnkey solutions for the unique needs of today's organizations. Besides, the edition includes insights from the industry experts who share their thoughts about the current and future opportunities in the CRM arena. Let us know your thoughts.
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