| | NOVEMBER 20206CIOReviewWe are entering the era of intelligent, integrated CRM! From small businesses to global enterprises, sales and marketing teams are adopting innovative CRM to deliver better customer experiences, acquire and retain customers, and gain new customer-centric insights that are changing their companies for the better. The better the marketing data and insights, the more effective every marketing tactic and strategy will be. When marketing strategies are built on a solid foundation of customer intelligence and insight, customer experiences improve. Positive customer experiences build trust, create loyalty, fuel repurchase decisions, and lead to higher lifetime customer values.The dynamics of customer relationships are changing fast, with experiences winning out over transactions and satisfaction usurping experience. To that end, CRM systems need to change in order to meet customer-centric goals. They need to have greater precision, focus on customer needs, quantify customer behavior, and predict that behavior. Additionally, today's CRM systems should recommend potential tactics and strategies to marketing and sales team that deliver results. By offering greater contextual insight, customer intelligence can provide predictive accuracy of when and where to sell to deliver measurable results.That being said, AI in CRM will be one of the primary catalysts of intelligent CRM's growth over the next few years, supported by analytics, business intelligence, and machine learning. The future of CRM technology is being defined today by new, agile application interfaces that can be customized for each sales and marketing team member's needs. It no longer takes weeks or months to modify CRM systems' screens or workflows; it can be done in minutes by a cloud platform and application administrators.CRM will continue to outpace overall enterprise software growth, as the plethora of technologies and strategies they support have a direct contribution to revenue growth. With new innovations, intuitive upgrades, and an emphasis on easy controllability, the horizon is rife with growth and evolution that is sure to benefit the lives of business owners and customers alike for a long time to come. In this edition of CIOReview, we bring you the story of some of the most successful customer relationship management firms that are leveraging innovative technologies to facilitate the best outcomes for their clients. This edition also offers a combination of thought leadership from subject matter experts with real-life stories on fostering robust partnerships and exclusive insights from CIOs and CXOs. We hope this edition will provide you with the right assistance in choosing the partner that best fits your business requirements.Let us know your thoughts!EditorialIntelligent, Integrated and the Data-Driven CRM of the Future CIOReviewContact Us:Phone:510-230-0395Fax:510-894-8405Email:sales@cioreview.comeditor@cioreview.commarketing@cioreview.com November 06, 2020, Vol 09, Issue - 85 (ISSN 2644-237X) Published by ValleyMedia, Inc.To subscribe to CIOReviewVisit www.cioreview.com CIOReviewEditorial StaffAaron PierceCarolynn WaltersDean WinchesterJune Williams Shirley FaithRussell ThomasVisualizersIssac GeorgeJohn GothamJustin Smith Managing Editoreditor@cioreview.comManaging EditorJustin SmithSalesStephen Thomasstephen.thomas@cioreview.com Copyright © 2020 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.
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