| | NOVEMBER 20199CIOReviewMACHINE LEARNING IN AN ANTIQUATED INDUSTRY local operations to make adjustments as needed. Our algorithm will find the most efficient housekeeper, but also employ data science to predict how long the clean will take as every unit that we manage is different. Tapping into the historical data behind each clean allows for accuracy, and also for the scheduler to reward housekeepers who earn a high clean score and efficient clean time. In addition, Vacasa rolled out a new ticketing system that uses intelligent ticket routing so that maintenance requests can be handled efficiently as tickets are routed directly to the person responsible and helps reduce the workload on the local manager. Continuing to scale. In order to become North America's largest vacation rental company, you have to develop ways to continuously bring on new inventory. These days, prospective customers are looking for ways to self-serve before interacting with an actual human to determine if that solution is a fit. To solve for this, Vacasa created an online tool for those interested in property management services to be able to see how much revenue they stand to earn if they were to use their second home as a short-term rental. To build this tool in a way that would actually add value to potential customers, we had to take into account not just the value of the home and its location, but also the value of the market based on the features that make it valuable. Neighborhoods can vary greatly by just one block, so we built a model to account for granular elements that would ultimately impact revenue. We continue to iterate on the Vestimator to support our other business units, including Vacasa Real Estate where we'll merge the Vestimator algorithm, MLS and other market level data to assess which homes on the market are the best to convert to short-term rentals. Serving our customers. Transparency is key to maintaining a positive relationship with our homeowners. When they hand us the keys to their vacation rental, they are putting the utmost trust that we're taking proper care of their home and the guests who visit it. We built and designed our Owner Portal so owner's can assess unit performance, have real-time visibility of Vacasa's care of their home and place holds for personal use. This important piece of our infrastructure strengthens our relationships with homeowners by providing them with the information they need to know about their home. For guests, we've invested heavily in a mobile application that makes accessing their vacation rental - from driving directions to keyless entry to Wifi - simple and straightforward.Moving ahead.As Vacasa forges new ground in the vacation rental industry, it will continue to rely increasingly on technology to build more automation and leverage economies of scale. This will enable our field managers and office staff to focus on high-value activities that benefit guests and homeowners, rather than repetitive administrative tasks that take up time and reduce productivity. Our team of product managers will continue to work closely with the business to envisage what the next level of Vacasa looks like, and we're working hard to prioritize that work, so the vision becomes tomorrow's reality. Tapping into the historical data behind each clean allows for accuracy, and also for the scheduler to reward housekeepers who earn a high clean score and efficient clean timeTim Goodwin
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