| | November 20166CIOReviewFrom a "System of Transaction", CRM today, has transitioned into a "System of Engagement". The recent years have witnessed organizations working hard to bring sales and marketing closer--in an effort to increase efficiency and improve results. Innovative CRM systems can facilitate this, making two departments work as a single team--with lead generation tools and opportunity management in the same place to support collaboration and greater transparency.To achieve this goal today, companies need to change their CRM strategies to more "mobile." With modern sales teams requiring immediate access to the latest business information from their co-workers and customers, more emphasis needs to be laid on the mobile strategy. Frontline employees and customer service resources must be increasingly empowered by mobile devices for support. Gaining popularity as touchpoints for enterprises, stakeholders must be prepared to invest in transformational projects to improve customer interactions. Mobile CRM serves a dual purpose, quick access to data and the idea of it being used as a platform to build the entire mobile strategy--including distributed customer service and support. All said and done, CRM is like an unstoppable juggernaut--one of the few software markets that had its growth unchecked by the global economic meltdown. The marketing and technology aspects of CRM will only grow in the years to come. In the days to come, it will definitely demand funding--as digital business is crucial to remaining competitive. CIO Review with its panel of industry experts has come up with a list of the "20 Most Promising CRM Solution Providers". With so much in store for the players in this space, this edition sheds light on some of the prominent firms and their evolving role in this space. Flip through the pages and let us know your thoughts.Jeevan George Managing Editoreditor@cioreview.comEditorialGoing "Mobile"Copyright © 2016 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewNOVEMBER - 12 - 2016Mailing AddressCIOReview44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510.402.1463, F:510-894-8405 NOVEMBER - 12 - 2016, Vol 05 SE 96 Published by ValleyMedia, Inc.To subscribe to CIOReviewVisit www.cioreview.com CIOReviewEditorial StaffSalesT: 510-565-7560Aaron PierceAva GarciaJoshua ParkerAlex D'Souza Syeda Tina TabinSarah FernandesKevin Morriskevin.morris@cioreview.comVisualizersStephen ThomasJohn GouthamManaging EditorJeevan GeorgeCRM SPECIAL
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