| | November 20156CIOReviewCopyright © 2015 CIOReview. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewNOVEMBER - 09 - 2015Mailing AddressCIOReview44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510.402.1463, F:510-894-8405 November - 09 - 2015, Vol 04 SE 93 Published by CIOReview To subscribe to CIOReviewVisit www.cioreview.com CEM SpecialCIOReviewEditorial StaffSalesT:510. 565. 7627Alex D'SouzaJade RayDerek JamesJoe PhilipJuliet Adams juliet@cioreview.comSusan Fernandessusan@cioreview.comDaniel Craigdaniel@cioreview.comVisualizersStephen ThomasSukirti AgnihotriManaging EditorJeevan GeorgeFor long, companies and business leaders swapped their roles to play `Freud' in order to get into the mind of their customers to unravel what truly satisfies them. In the present time too, organizations have been busy, digging deeper into the analytics and social and mobile platforms as opposed to relying on business myths that are embellished and deemed to be `magic bullets'. Regardless of the method deployed, companies are still striving to retain their clientele against the backdrop of stiff competition and unlimited alternatives that customers have. This is where the customer experience management (CEM) solutions come into the picture. It is no magic bullet, but certainly seems as definitive as Freudian theories.Enterprises need not fret or flinch about diving into the ocean of data from common interaction venues to assess, monitor, and ramify ways to grasp customer perspectives. Simply put, the CEM is a tool that emulates a design or model which develops appropriate strategy to augment deliverables that exceed customer expectations and financial goals. So, to have happy customers, firms that have managed to achieve the highest levels of customer experience believe in making significant investments to improve their employee engagement through various touch points and internal communications. Features such web self service, customer services and support, innovative experience design, and predictive analytics are adding to the convenience of businesses.Experts also posit that companies require customer centric ecosystems to drive in profits and cut down costs while enhancing customer interactions. Therefore, moving away from the paradigm--CEM is mostly tactic rather than a strategic means of analyzing customer behavior-- smart companies are eagerly adopting the next-generation solutions to revamp the definition of customer experience. On that note, we bring to you the insights on the key strategies and channels that are rampantly implemented by companies to overcome competition and gainfully leverage customer interaction. In this special edition of CIOReview, we present the 20 most promising Customer Experience Management Solution Providers to aid new age marketers and enterprises demystify the role of analytics and digital platforms in churning out the information to take right actions at the right time. Jeevan George Managing Editoreditor@cioreview.comEditorialA Strategic Approach to Customers Experience ManagementSamden Sherpa
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