| | MARCH 20184CIOReviewCO VER ST ORYThree Ways a Customer Data Platform Makes Marketing Automation More "Human"Frank Grillo,CMO,Harte Hanks [NYSE:HHS]17Customer Engagement Management: Trends from a Marketer's Point of ViewEllen Derrico,VP, Product Marketing,Global Technology Solutions,IQVIA [NYSE:IQV]17The Intersection of Technology and Customer Experience in the Field: Getting It Right23Why Service Centers Need Not Fear AI: How to Play the Field to Elevate the Customer Service ConversationLee Farrell,VP, Engineering Services and Solutions Division, Business Imaging Solutions Group, Canon U.S.A., Inc. [NYSE:CAJ]21Leveraging Technology to Enhance Guest ExperienceKathy Tan Mayor, SVP & CMO, Carnival Cruise Line33The Art of Customer Service in a Technical IndustrySalena M. Scardina, Senior Vice President, Customer Experience, Sweetwater31CXO INSIGHTS10Christina Brandon, Corporate Director of Quality and Performance Improvement,Meridian Health PlanTransforming Healthcare with Data Lakes and Warehouses25Ron Gerace, Senior Vice President, Product & MarketingCUSTOMER EXPERIENCEPRIORITIZINGMEDALLIABorge Hald,CEO & Co-Founder
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