| | JULY 20236CIOReviewIntegrating AI technology in customer service has revolutionized how businesses engage with their customers, leading to increased customer loyalty, personalized experiences, and cost reduction. AI-powered customer engagement solutions have emerged as an essential tool for companies seeking to meet customer expectations and deliver proactive service. This transformative trend is reshaping the global market, with projections estimating significant growth and adoption of AI-driven customer service solutions. By leveraging AI technology effectively, businesses can unlock new levels of customer engagement, enhance satisfaction, and drive long-term success in an increasingly competitive marketplace.The global customer engagement solutions market is projected to reach $26.2 bn by 2030, with a CAGR of 10.7 percent. Personal digital assistants, smartphones, tablets, and increased internet penetration across devices drive the expansion. The market benefits from automation, machine learning, AI, and smart device adoption, leading to positive user experiences. As internet usage and smart device adoption grow, businesses prioritize enhancing customer experiences to retain and expand their client base.This edition of CIO Review brings the latest developments in customer engagement and solutions for greater customer retention. It features a thought leadership article from Bradly J. Sax, Customer Strategy & Experience, Vice President, Lendlease, who highlights how organizational culture is essential in establishing customer engagement through client interactions and work ethic that transitions to customer relationships and continued business. A great organizational culture translates to a positive customer experience while standing out. It also features Josh Peacher, Vice President of North America Customer Service, MCC Label, who sheds light on the growing prioritization of customer experience (CX) in B2B organizations which presents an unprecedented opportunity for CX professionals to drive transformative change within their companies. With the increased attention from the C-Suite, CX professionals can reshape how their organizations conduct business. The edition also features Kaon Interactive, a customer engagement solutions provider, showing that customer engagement goes beyond traditional processes. Virtual product demonstrations, interactive applications, and self-service portals are digital tools that aid customers in navigating complex purchasing processes independently. These tools enable streamlined and efficient customer experiences, providing real value when customers are ready to consult with sales representatives.In this edition featuring the most promising customer engagement solution providers, we hope you find the appropriate company suited to your business requirements.Let us know your thoughtsEditorialOptimizing Customer Engagement: Going Beyond Traditional ProcessesCopyright © 2023 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewEmail:sales@cioreview.comeditor@cioreview.commarketing@cioreview.com July - 12 - 2023, Vol 12, Issue - 57 (ISSN 2644-237X) Published by ValleyMedia, Inc.To subscribe to CIOReviewVisit www.cioreview.com CIOReviewEditorial StaffAaron PierceCarolynn WaltersShirley FaithRussell ThomasGina ClumskyYenny TurnerTiffany HayworthAbner LawrenceVisualizersPresley Meadow*Some of the Insights are based on our interviews with CIOs and CXOsJustin Smith Managing Editoreditor@cioreview.comManaging EditorJustin Smith
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