ContentsTHE CHALLENGES OF TODAY'S REAL ESTATE CRMS30Federico Masias, SVP Information Technology, Baird & WarnerCREATING MOMENTUM ALONG YOUR CUSTOMER RELATIONSHIP MANAGEMENT JOURNEY08Anissa Benich, Sr. Director, Enterprise Strategy and Marketing, OneAmericaLAST WORDIN MY OPINIONCOVER STORY12OPTRUAOPTIMIZING BUSINESS OUTCOMES WITH A HOLISTIC APPROACH TO CRMRYAN REDMOND,CEO
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