| | JULY 20206CIOReviewThe advent of new technologies and tools are forcing marketers to adapt to stay ahead of the competition. As technology advances, so do consumer expectations for the buying experience. Shoppers have an overwhelming amount of information at their fingertips.Digital technology has been expanding at a rapid pace. Artificial intelligence (AI) is at the forefront, boasting impressive tracking and analytics capabilities that help marketers make smarter decisions, drive more revenue, and increase customer acquisition. Chatbots are another essential aspect of the present digital marketing arena. Many customers prefer interacting with chatbots as they are responsive, give answers promptly, accurately recall the entire buying history, and never lose patience.Social media predominantly is now the prime mover in digital marketing. This allows companies to make massive gains through their marketing strategies around popular social media destinations such as Facebook, Instagram, and Twitter. Live streaming is also a powerful method of digital marketing when combined with influencer marketing. Content marketing continues to be an essential component of digital marketing, although there's an increasing emphasis on nuance in content. The quality is always going to matter, but now there's more emphasis on the context and targeting. Digital marketing is one of the fastest moving industries. To stay ahead of the curve and gain profit, it demands vigilance and innovation. Not only do you need to keep up-to-date with the ever changing trends, but you need to apply them to your unique brand in the way that makes the most sense.In this edition of CIOReview, we feature some of the promising organizations making great strides in the digital marketing space along with thought leadership from subject matter experts with real-life stories on fostering robust partnerships and exclusive insights from CIOs and CXOs. We hope this edition will provide you with the right assistance in choosing the partner that best fits your requirements.Let us know your thoughts.EditorialPersonalizing Marketing StrategiesCopyright © 2020 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewContact Us:Phone:510-230-0395Fax:510-894-8405Email:sales@cioreview.comeditor@cioreview.commarketing@cioreview.com July - 10, 2020, Vol 09, Issue - 41 (ISSN 2644-237X) Published by ValleyMedia, Inc.To subscribe to CIOReviewVisit www.cioreview.com CIOReviewEditorial StaffAaron PierceCarolynn WaltersShirley FaithRussell ThomasVisualizersIssac GeorgeScott Juasy*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffJustin Smith Managing Editoreditor@cioreview.comManaging EditorJustin SmithSalesStephen Thomasstephen.thomas@cioreview.com Dean Winchester
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