I n f o c u s10SEO FOR FINANCIAL SERVICES: CHALLENGES WITH TERMINOLOGYCAPITALIZING ON TRENDS AND DATA FOR TARGETED MARKETINGMARKETING TECH ­ WHAT LOCAL SERVICE BUSINESSES NEED TO KNOW FOR 2020TRANSFORM DECISION MAKING WITH A DATA-DRIVEN CULTUREHOW TO STAY CONNECTED WITH CUSTOMERS AFTER THE FIRST PURCHASELaura Cameron, VP, Digital Marketing, KeyBank [NYSE: KEY]Spencer Pingry, CTO, ZaiusSunil Rajasekar, Chief Technology Offi cer & Aaron Severs, Vice President, Marketing Products, MINDBODYKamelia Aryafar, Chief Algorithms Offi cer, Overstock [NASDAQ: OSTK]Curt Hilliard, Ex-CMO, DirectBuyCXO INSIGHTSCXO INSIGHTS373330282639THE DIGITAL MARKETING EXPERIENCEJared Leshin, Director of Digital Acceleration, Holmes Murphy10 MOST PROMISINGDIGITALMARKETINGCONSULTING/SERVICES COMPANIES - 202020 MOST PROMISINGDIGITALMARKETINGSOLUTION PROVIDERS - 2020PG 16 - 38
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