| | July 20186CIOReviewThe widespread adoption of cloud, artificial intelligence and data analytics are driving the evolution of customer relationship management (CRM) solutions. Intelligent CRM solutions are powering customer retention techniques while bridging the gap between customers and companies in the process, dramatically empowering enterprises to improve sales and profits. Owing to fierce market competition, CRM solution providers are refining their applications by integrating new technology components as they emerge and providing proactive updates. Moreover, the huge growth of mobile devices is forcing them to craft applications that can seamlessly operate on mobile and social media platforms. CRM on mobile proves to be the right value proposition in reaching out to the customers. These applications can also track the customer's entire buying history to improvise upon sales approaches which could eventually reach a handshake.Digging deeper, varied techniques used by marketers for lead conversion has to cut across the deluge of marketing information and gain the attention of the customers. With tech-savvy customers filtering and blocking most of the marketing content, the need for innovative CRMs that surmount traditional sales strategies are more than ever. Backed with the right analytics and granular information along the customer journey, these systems are definitely going to be the front-runners to fulfill the purpose of winning the customer. With a lot of conversations about product comparisons through social media streams and the impetus on sentiment analysis gathering momentum, CRM also needs to integrate with multiple sources of data to present a holistic snapshot of the customer. Though the technology floodgates are open and a variety of solutions are spicing up the CRM space, the ensuing adoption necessitates a simple and intuitive CRM that can help varied stakeholders to leverage its numerous benefits. Let us know your thoughts.Jeevan George Managing Editoreditor@cioreview.comEditorialA Modern CRM EraCIOReviewJULY 26, 2018Editorial StaffAaron PierceDane Stanley Edward CollinJustin SmithShirley Faith Vishnu V SanthoshSalesAlena D'souzaalena@cioreview.comCRM SPECIALContact Us:Phone:510-402-1463Fax:510-894-8405CIOReviewCopyright © 2018 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffVisualizersAlvin AndrewsAsher BlakeManaging EditorJeevan GeorgeEmail:sales@cioreview.comeditor@cioreview.commarketing@cioreview.comJuly 26, 2018 Vol 07 SE 49 Published by ValleyMedia, Inc.To subscribe to CIOReviewVisit www.cioreview.com
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