| | July 20185CIOReviewCIO INSIGHTSIN MY OPINIONDigital Selling: New B2B Capabilities to Build Competitive Advantage in the Age of Elusive BuyerChris Hergesell, Executive Director, Ernst & Young LLP08It is More about the Last MileLoren Gray, Founder, Hospitality Digital Marketing36Pressure to Change versus Staff Appetite for ChangeDouglas Duncan, CIO, Columbia Insurance Group19Little Things Making a Big Difference in Human ServicesKurt Larrick, Assistant Director, Arlington County Department of Human Services38Pg:14-32nFüsz [OTCQB:FUSZ]Using CRM to Poke Holes in Silos Improving Citizen Service from the Inside OutDan Ault, Chief Innovation Officer & Assistant Town Manager, Town of Cary33Bridging the Customer Identification Gap to Build LoyaltyTad Fordyce, SVP, Loyalty, Epsilon34CRM
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