| | JANUARY 20196CIOReviewIn an era of changing customer preferences, companies need to revamp their retail strategies to go the extra mile. Along with improving their offerings, the focus should be on enhancing the user experience by personalizing the services. Retail technology providers need to provide solutions that not only complement today's 4 Ps--product, price, platform, and place--but should also have the ability to integrate tomorrow's trends and technologies, presenting a future-ready approach to business globalization. Additionally, multiplatform optimization--as a catalyst to website transformation--has comfortably created a secure position within the traditional 4 Ps. E-commerce companies and numerous brands alike have already implemented the `add-to-basket' button and evolved further. Technology has also brought in a plethora of features including digital wallets, smarter ordering systems, one-click mobile checkout, supply chain, and inventory management, and data collection and analytics, making the lives of consumers and businesses easier. With additional services ranging from search engine optimization (SEO) to enhanced marketing tools, mobile-ready commerce, and customized online stores, solutions within the retail ecosystem not only satisfy complex business requirements but also help businesses conquer the modern techniques of the trade.Besides, many players are leveraging a mix of technologies from chatbots to virtual reality, offering a seamless experience to help convert potential leads to sales. Today, every company must have a global approach to supply chain and customer engagement. At this juncture, CIOReview brings you the leading retail solution providers of 2019. This edition features key players in the retail space along with insightful articles from industry thought leaders. We believe this will help you in enhancing and streamlining your retail strategies.Let us know your thoughts.Jeevan George Managing Editoreditor@cioreview.comEditorialA New Wave of Customer-CentricityCopyright © 2019 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewJANUARY - 15 - 2019Contact Us:Phone:510.996.5173Fax:510.894.8405Email:sales@cioreview.comeditor@cioreview.commarketing@cioreview.com JANUARY - 15 - 2019, Vol 08 SE 01 Published by ValleyMedia, Inc.To subscribe to CIOReviewVisit www.cioreview.com CIOReviewEditorial StaffSalesArijit SarkarCarolynn WaltersKyle SummersMelissaSarah FernandesSamikshya BeheraRich Gonsalvesrich@cioreview.comVisualizersIssac George Rohit GeorgeManaging EditorJeevan GeorgeRETAIL SPECIAL*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffT:510.556.2402.
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