I n f o c u s10FOUR WAYS A LOYALTY PROGRAM CONTRIBUTES INCREMENTAL FINANCIAL BENEFITAlex Tavera,Director CRM,Email & Loyalty,Lakeshore Learning Materials08IN MY OPINIONCXO INSIGHTSLAST WORDPG 16 - 2321282430FOR RICHER INSIGHTS, TAP YOUR VOC AND CRMEMPOWERING THE RETAIL PARADIGMHOW" MATTERS AS MUCH AS THE "WHY" WHEN IMPLEMENTING LOYALTY PROGRAMMINGYOUR BEST CUSTOMER IS LOOKING FOR YOU- ARE YOU READY?Heidi Mastellone,Director,Customer Experience,Selective InsuranceJason Williams,VP of Engineering,DICK'S Sporting GoodsAlisa Stewart,Sr. Director,Acquisition,CRM & Loyalty at,Party CityMichael Sorrentino,VP Digital Marketing Manager,Digital Banking,Marketing & Experience,Webster BankSOLUTION PROVIDERS - 202110 MOST PROMISINGCRM
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