| | DECEMBER 20205CIOReviewI n f o c u s10WHY INVEST IN THE CUSTOMER EXPERIENCE?CREATING MOMENTUM ALONG YOUR CUSTOMER RELATIONSHIP MANAGEMENT JOURNEYLisa Bowen,Vice President of Marketing,PharMericaAshok Dhiman,Director,Enterprise Customer Experience and Data Integration,The HartfordDave Goes,Global Head of Client Service,MorningstarAnissa Benich,Sr. Director,Enterprise Strategy and Marketing,OneAmericaLAST WORDCXO INSIGHTSCXO INSIGHTS22252830PG 16 - 24 20 MOST PROMISINGSOLUTION PROVIDERS - 2020MAGENTOCRM AND CUSTOMER EXPERIENCEDIGITAL TRANSFORMATION: THREE KEYS TO GETTING IT RIGHT
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