| | December 20186CIOReviewJeevan George Managing Editoreditor@cioreview.comEditorialThe Next Phase of Price OptimizationAt a time when there are many competitors in virtually every business vertical, the competition is at an all-time high--fighting for profit margins becomes paramount. B2B is characterized by relatively smaller transaction volumes, with each transaction representing a much larger proportion of total revenue. While organizations develop their B2B pricing strategies, it is important to understand the relationship between value, price, and volume. It is essential that the dynamic market relationship between the three be recognized. However, it is easy to go wrong with B2B price optimization as poor pricing practices can be detrimental to an organization and can go unnoticed for years. So it is crucial that organizations get their pricing in order right out of the gate.Price Optimization is complex and demands the analysis of huge quantities of data, while at the same time a thorough understanding of the competitions' behavior. But this is changing. In today's fast-paced world, price optimization solutions are getting much better, providing more intelligence to organizations' sales teams, who in turn can make better decisions while protecting their margins at the same time. The growing availability of data from, both, internal and external sources; along with the advances in machine learning, artificial intelligence, and faster computer processing speeds, price optimization can be applied more broadly. In the coming years, price optimization tools will become increasingly sophisticated, with better data analysis capabilities that will help sellers identify price-sensitive segments. This edition of CIOReview brings you some of the most prominent organizations in the industry that have excelled with their services and product portfolio in the B2B Price Optimization space.Let us know your thoughts! CIOReviewDECEMBER 09, 2018Editorial StaffAaron PierceCarolynn WaltersDane StanleyJustin SmithShirley Faith Vinutha DayanandSalesTom Francistom_francis@cioreview.comB2B PRICE OPTIMIZATION SPECIALContact Us:Phone:510-402-1463Fax:510-894-8405CIOReviewCopyright © 2018 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffVisualizersAsher BlakeManaging EditorJeevan GeorgeEmail:sales@cioreview.comeditor@cioreview.commarketing@cioreview.comDecember 09, 2018 Vol 07 SE 97 Published by ValleyMedia, Inc.To subscribe to CIOReviewVisit www.cioreview.comAlvin Andrews
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