| | AUGUST 20206CIOReviewThe world of consumer packaged goods (CPG) is transforming. CPG companies are now leveraging new technology, like location-based marketing and big data analytics, to drive sales and adapt to the current state of retail.The year 2020 for CPG will not be confined within the realms of data analytics and cloud computing. The latest trends show that Augmented Reality (AR) and Virtual Reality (VR) will lure the attention of organizations dealing with CPG. Beyond that, expect in 2020 that transparency in the CPG industry will continue to be top of mind for your customers and the products they buy. Omnichannel Analytics will be key element that is bound to disrupt the CPG landscape. Not only this variation of analytics provides trade analytics data across various online platforms, it tracks the shopper journey that provides holistic product performance. Leveraging Omnichannel analytics will be fructuous for organizations in CPG ecosystem to determine consumer trends and therefore mould their offerings to capture consumer's attention. With a heavy concern from consumers on the state of our earth, organizations are now building brands that are safer in their production methods and participate in green marketing initiatives. Brands are developing their own voice through digital online presence.To gear up for a future that is evolving to keep up with the current pandemic situation, organizations will need to adopt innovative technologies that can ultimately drive customer success. This edition of CIOReview features some thoughtful insights from subject matter experts along with exclusive information on organizations that are transforming the CPG industry with their revolutionary technologies.EditorialCommitting to Sustainable PracticesCIOReviewContact Us:Phone:510-230-0395Fax:510-894-8405Email:sales@cioreview.comeditor@cioreview.commarketing@cioreview.com August 21, 2020, Vol 09, Issue - 51 (ISSN 2644-237X) Published by ValleyMedia, Inc.To subscribe to CIOReviewVisit www.cioreview.com CIOReviewEditorial StaffAaron PierceCarolynn WaltersDean WinchesterJune Williams Shirley FaithRussell ThomasVisualizersIssac GeorgeJohn GothamJustin Smith Managing Editoreditor@cioreview.comManaging EditorJustin SmithSalesStephen Thomasstephen.thomas@cioreview.com Copyright © 2020 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staff
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