| | September 20148CIOReviewCOVER STORYRubicon Red:Making Customers Cross the Hurdles around theFusion Middleware AreaThe growing impact of Social Media, Cloud and the IoT has compelled enterprise customers to adapt continually. Identifying the potential integration and security levels had been quite a task and this continued to be the talk of the industry as customers looked for solutions, digging down on various technologies and IT landscapes. The adoption of Oracle's Fusion Middleware consisting of multiple services particularly the integration services designed to facilitate integration with various applications and system environments paved the way for customers who have now turned towards conducting Middleware projects internally. But over the years, there has been an unprecedented rise in the adoption of Middleware projects with more focus centered on security, integration, BPM and many others. Historically, the process of provisioning Oracle Fusion Middleware environments has been a manual process, performed by third party consultants. This has proved to be time consuming, error prone and expensive. This is where Rubicon Red has stepped in. Founded in the year 2009, by two Oracle Senior Directors John Deeb and Matt Wright, a true industry player, Rubicon Red runs and operates FusionCloud, one of the firm's core offerings that enables customers to have a predefined standard set of environments in a private or public cloud offering. Innovating since its inception, Rubicon Red is focused on enabling enterprise agility and operational excellence through the adoption of emerging technologies such as Service- Oriented Architecture (SOA), Business Process Management (BPM) and Cloud Computing. Through the FusionCloud offering, organizations can now avail themselves with a Private integration Platform as a Service for Oracle SOA thus enabling scale on-demand and can also provision highly complex Oracle SOA Environments. The offering also enables customers to take their fusion middleware licenses and deploy them to public and private clouds using a very intuitive, easy to use capability that exists in the cloud. Deploying the Best Practices and the Center of ExcellenceJohn as a CEO drives the strategic priorities in devising new market and growth strategies and Matt, in his position as a CTO has been the General Manager of FusionCloud. Working along the Fusion Middleware, By Derek James
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