| | October 20134CIOReviewEditorial Editor-in-Chief Pradeep Shankar Managing Editor Christo Jacob Editorial Staff Benita M Harvi Sachar Rachita Sharma Sagaya Christuraj Thomson Antony Joe Philip Sr.Visualiser Ashok kumar Mailing AddressCIOReview44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510.490.2428, F:510.440.8276October 2013, volume 2-10 Published monthy by CIOReview subscription rate: $60 for 12 issues To subscribe to CIOReviewVisit www.cioreciew.com Copyright © 2013 CIOReview, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewCIOReviewOCTOBER - 2013CIOReview's circulation is audited and certified by BPA International (Audit Pending). Visualiser Ranjith C Employees can be far away, but closer than ever to the information they needA mobile workforce demands instant, secure access to the information they need, no matter where they are. To help your employees be as productive as possible, Akamai's cloud platform enables and accelerates enterprise applications regardless of location. With Akamai as your partner, you are free to innovate without complexities getting in the way of turning ground breaking business ideas into cutting-edge experiences. To learn more about Forrester's cloud strategies for new realities, visit akamai.com/cloudRecently, Walmart revealed interesting facts about data explosion. It is estimated that Walmart collects more than 2.5 petabytes of data every hour from its customer transactions. And it's not just Walmart but several other organizations that are smart enough to make use of this exploding data. As of 2012, about 2.5 exabytes of data is created each day, and that number is doubling every 40 months or so. Enterprises have realized that unstructured Big Data is a treasure that has to be explored and maximized to bring value to the businesses. Most analysts believe that Big Data is at a nascent stage with a strong latent demand, which is growing steadily. CIOs in several organizations are forced to utilize this big data growth to improve their business performance. However, it is not always easy to cut through this hype to understand exactly how big data can be applied to solve specific business challenges. Today, leading organizations are learning to exploit their treasure of existing big data and provide their sales force with critical knowledge to outperform in their industries. The sad reality is that we lack the talent that can handle the massive information today. McKinsey states that the U.S. alone faces a shortage of 140,000 to 190,000 people with deep analytical skills. Big Data being at an inflection point, having a core set of deep analytical talent is not enough to transform an organization, especially if the key business leaders and analysts do not know how to take advantage of this big data capability. All of them need to have deep understanding of analytical techniques in order to make maximum use of it, which will help them to deliver maximum value to their customers.This issue we have identified '20 Most Promising Big Data Companies' that comes as an aid to these CIOs. These companies not only provide solutions to the enterprises, but help them identify the core criticalities leading to huge revenue expenditure that can be curtailed by using the best fit for these issues.To be successful, entrepreneur need to have a complete understanding of market needs, treating challenges as stepping stones and by having an in depth understanding of your industry. We believe all the 20 companies have these traits.Moreover, this issue we have profiled one such entrepreneur on the cover who is successful in building a perfect solution to calm the woes of brands to gain customer loyalty . On the cover we have the story of Sailthru, a provider of personalized marketing communications technology has devised an innovative customer centric approach. The combining industry experience and technical expertise of co-founders Neil Capel, CEO, and Ian White, CTO has built an organization that has not only won over big clients such as Business Insider and Huffington Post to name a few, but has also won over investors by procuring $28 million in funding. The young company is destined for greater success. Henry Ford once said, "Obstacles are those frightful things you see when you take your eyes off the goal." These are such few entrepreneurs who think alike and stay focused to conquer the success. Please do let us know what you thinkChristo JacobManaging Editoreditor@cioreview.comA Treasure yet to be Explored
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