| | march 20148CIOReviewCloud Unleashes the Power of CreativityThree rules for producing, managing, and distributing creative contentThese are exciting times in media and entertainment as the industry continually pushes the boundaries of the viewer experience, from increasingly complex computer effects and animation to motion capture and 3D viewing, and extending to new mobile and social media applications.Media and entertainment companies continuously need to move huge, rich data files around the globe to make all of this "magic" happen. And that's not just within their own organization or distribution medium, but more and more with third-party creative partners--from color correction to sound editing to video touchup--that need to come together at a moment's notice. Cloud provides the agility needed for producing, managing, and distributing next-generation digital content--not just for storage and transport, but also now for rendering, encoding, transcoding and editing. It offers a more cost-efficient way to By Steve Poehlein, Director of Media and Entertainment Solutions, HP Enterprise Servicesopinionin mySteve Poehlein
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