| | march 20146CIOReviewThe media and entertainment industry is going through an unprecedented transformation driven by the rapid consumer adoption of new devices, streaming media, high-bandwidth networks, social media platforms, and other amazing technology advancements. Access to the Internet and explosive growth in smart devices has had tremendous impact on the way audiences now access, select, share, and consume entertainment and media content.Today, companies need to figure out ways to make the same piece of content available on people's phones, on their tablets, on their computers and on their TV screen. Content creators, who are facing the same imperative as advertisers--by having to engage and stay relevant to connected consumers--will adapt to consumers' changing needs by experimenting and then applying ongoing innovation to content itself and the ways it's delivered. They are investing heavily in new technologies in order to keep up with consumer demand for their favorite music or television show on any mobile device at any time. Innovative solutions are now available to help companies keep pace with these digital and cultural changes to engage consumers with targeted, branded, and compelling content delivered across traditional, digital, social, or any other channel they may prefer. In this issue, we are profiling some of the vendors offering these innovative solutions.We also spoke to some of the successful CIOs in the media & entertainment space who shared their wisdom and how they are leveraging technology to deal with wide array of challenges in the current landscape. This special edition on media technology blends thought-leadership from subject matter experts with real stories on what selected vendors are doing for their clients including exclusive interviews with CIOs. Technology and cultural advancements will only continue to accelerate and transform media and entertainment in ways that no one can fully foresee. That's why it's critical to implement innovative and comprehensive solutions that can adapt to new trends.Let us know what you think, Pradeep ShankarEditor-in-Chiefeditor@cioreview.comCopyright © 2014 CIOReview, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewMARCH - 2014CIOReview's circulation is audited and certified by BPA International (Audit Pending). EditorialThe New Shift Mailing AddressCIOReview44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510.936.8381, F:510.894.8405 March 2014, volume SE 04 Published by CIOReview To subscribe to CIOReviewVisit www.cioreview.com Editor-in-Chief Pradeep ShankarManaging Editor Christo JacobEditorial StaffSalesGeorge ThomasJess RayJudy Christin Namitha AyilliathRuby JonasShruthi SethuDennis Peterdennis@cioreview.com Maria D'souzamaria@cioreview.com Steve Millersteve@cioreview.com Louis Fernandeslouis@cioreview.com VisualizersStephen ThomasMohammed HaneefMedia Technology SpecialCIOReviewT:510.565.7627
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