| | SEPTEMBER 202319CIOReviewDigital transformation also brings benefits in process automation and can help improve operational efficiency, reduce errors, and free up employees to focus on higher value-added tasksdemand from customers for more innovative, personalized, and high-quality products and services. In addition, this transformation can offer new opportunities for companies, such as reducing costs, optimizing processes, and improving operational efficiency. One of the great advantages of transforming to B2B, B2B2C, or D2C operations is the ability to collect and analyze data in real time. Data is crucial to maintaining a competitive edge and helping to identify trends, patterns, and insights that can be used to improve the efficiency and quality of processes and even products. Speaking of data, we can speak directly about the customer experience. With the right technology, it's easier to collect and analyze data to better understand your customers' needs and preferences, and then customize your products and services to meet those needs. With this, providing a more efficient purchasing process, either through e-commerce or in any environment, thus speaking of the Omnichannel vision.When we apply projects or Ominichannel culture, the relationship with the customer changes, as he becomes the center of decision-making. You need to focus on offering personalized and tailored experiences for each customer. This means that companies need to invest in technologies that allow data collection and analysis so that they can offer increasingly personalized products and services that meet the individual needs of each customer. A good example would be, based on the data collected with the B.I., to create kits using information such as product type, delivery location, average ticket, and thus facilitate the customer's choice and all the processes around it. Digital transformation also brings benefits in process automation and can help improve operational efficiency, reduce errors, and free up employees to focus on higher value-added tasks. A good example is that commercial teams can be more consultative instead of just "order takers". This will help address the shortage of skilled labor, especially in sectors such as the manufacturing industry. The supply chain can also benefit. The technology can be used to improve visibility and transparency in the supply chain, which can help industries reduce lead times, improve product quality, and reduce overall costs. Also, create a more agile and responsive supply chain that can respond quickly to market changes and seasonality.However, digital transformation also brings a major challenge to the industry that happens in day-to-day B2C operations. I speak from a cybersecurity point of view that as companies become larger and more dependent on digital technology, they also become more vulnerable to cyber threats. It takes a well-selected IT team and partners to transfer knowledge and share specific security risks. Along with this, implement robust security measures to protect your data and systems against breaches and cyber attacks that can range from emails to attacks on technological vulnerabilities.As with all new processes, technology does not walk alone without people. It is the means that will speed up and help development, but it is necessary that all the company's teams are open to change and evolution. Without these attitudes, technology will not make the company walk alone. In summary, digital transformation requires a significant cultural change in the industry, which has been happening gradually, especially after the pandemic. Companies need to change their mindset and adopt a culture of innovation, be more agile and flexible in their approach, invest in technologies that enable efficient data collection and analysis, offer personalized customer experiences and be more open and transparent in their communication. Whoever succeeds and makes this cultural change will certainly be better positioned to compete in the current market and adapt to the future and the next generations. All the points I address in this text are based on real facts, which happen in day-to-day operations and which are my biggest challenges in terms of growth in the photovoltaic equipment distribution market in Brazil by vAmara NZero. A project that unites PEOPLE, PROCESSES, and TECHNOLOGY.
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