8CIOReview | | SEPTEMBER - 2023IN MY OPINIONBy Marcelo Andrade, Head of Digital Transformation, Retail Media, and Product Marketing Management, Festval CuritibaTHE FUTURE OF RETAIL: TOP 5 TECHNOLOGIES TRANSFORMING RETAIL/GROCERY STORES AND ENHANCING CUSTOMER EXPERIENCEIntroductionAs a marketing professional, I am fascinated by the ever-evolving landscape of the retail industry. Technological advancements have ushered in a new era of innovation, revolutionizing how retailers engage with customers and shape their shopping experiences. In this article, I will share my personal opinion on the top five transformative technologies that are poised to reshape the retail sector. From personalized AI-powered recommendations to immersive AR experiences, these technologies hold immense potential for enhancing customer satisfaction and driving business growth.Artificial Intelligence (AI) and Machine Learning (ML)AI and ML are revolutionizing the retail and grocery industry by enabling personalized experiences, predictive analytics, and efficient operations. One prominent example is Amazon Go, a checkout-free grocery store. AI-powered cameras and sensors track customers as they pick up items, and they are automatically charged through their Amazon account upon exit. This technology Marcelo Andrade
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