| |SEPTEMBER 20226CIOReviewT he rapid digital transformation of business operations, from customer service to email marketing and personalization, is driving the CRM industry's continued, astounding growth. The increasing use and dependence on mobile technology further propel companies to use mobile CRM solutions with far higher adoption rates in order to provide a more personalized experience.In light of these swift industry developments, the CRM market size is forecasted to be worth $96.39 billion by 2027, as per the latest market analysis reports. The reports also identify the market to witness a growth spike at a CAGR of 11.1 percent during the forecast period. The market growth can be primarily attributed to the integration of cutting-edge and emerging technologies and various XaaS models. In addition, the rising demand for automated engagement with customers and the scope of improvement of digital operations are driving the CRM market growth. On that note, this edition of CIOReview brings the spotlight on the key advancements in the CRM space and how companies leverage the latest solutions and market expertise to prove their mettle in delivering innovative CRM solutions. The edition features thought leadership articles from Brian Wallunas, Chief Technology Officer at Smokey Bones, and Heidi Mastellone, Director, Customer Experience at Selective Insurance. They shed light on how technologies provide elevated hospitality that drives return visits, builds loyalty and sales, and the significance of CRM tools in complementing the voice of the customer for improving customer satisfaction.The edition also features wolkvox, a cloud-based call center management software provider that helps businesses streamline communications across numerous web chat applications and social media channels, increasing effectiveness and reducing operating costs.We hope this edition will help you find the appropriate CRM solution provider that will help you incorporate industry-best technology practices to provide a better customer experience.Let us know your thoughts!EditorialThe Future of Customer ExperienceCopyright © 2022 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewEmail:sales@cioreview.comeditor@cioreview.commarketing@cioreview.com September -15 - 2022, Vol 11, Issue - 55 (ISSN 2644-237X) Published by ValleyMedia, Inc.To subscribe to CIOReviewVisit www.cioreview.com CIOReviewEditorial StaffVisualizersAsher BlakeTom hanksJustin Smith Managing Editoreditor@cioreview.comManaging EditorJustin SmithSalesStephen Thomasstephen.thomas@cioreview.com Disclaimer: *Some of the Insights are based on our interviews with CIOs and CXOsAaron PierceCarolynn WaltersJoe PhilipShirley FaithPeter BurkeRussell Thomas
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