| | SEPTEMBER 202219CIOReviewproduct recommendation engine designed to help partners engage with millions of customers by serving them personalized product recommendations. AIR MILES also drives scale and efficiency by streamlining access to insights for partners via its client digital platform, Airmiles.AI. The platform provides partners with immediate access to reports, dashboards, and insights on different AIR MILES products, all in one location from any device and in real-time.Delivering Collector IntelligenceUsing these world-class data management and analytics platforms, coalition partners are provided with a deep understanding of consumer behavior and purchasing patterns. AIR MILES uses the insights gathered from these data management tools to inform partner campaigns, initiatives, and marketing spend based on the real-time sales and performance data provided. Insights can be viewed in customizable dashboards on any device and provide a clear understanding of campaign performance in a digestible format. Current and past campaign performances can then be leveraged to inform future planning or even mid-campaign pivots when necessary. Enabling Collector EngagementUsing cross-channel orchestration through traditional and AI-powered marketing tools, the AIR MILES Reward Program works with partners to create tailored, personalized offers for collectors that improve affinity for partner brands and the AIR MILES brand. Partners can also access a broad range of marketing channels--such as mobile apps, web properties, email, off-network, and AdTech--to target collectors. All of these opportunities combine to offer AIR MILES partners a unique and fulsome way to capture the engagement of consumers to drive business and build loyalty. A positive program experience by a consumer at one partner, can then easily extend a positive customer experience across the coalition. Creating Long-lasting RelationshipsUsing 30 years of retail data, the AIR MILES Reward Program can offer customized and personalized offers for the collectors at any point in the purchasing life cycle. AIR MILES is focused on rethinking how a loyalty program delivers value to the collectors and the partners, with choice and flexibility; and in doing so have introduced new features to the loyalty programs.Take the card-linked offers promotion (CLO), for example. CLO allows a collector to link their AIR MILES card to any Canadian issued MasterCard credit cards and earn Reward Miles at participating brands, simply by using their everyday payment credit card. This changes the way collectors can engage with the loyalty program, driving increased value for collectors with more choice and flexibility in how they earn Miles.AIR MILES uses an insight-driven approach to solve customer engagement and retention challenges and is committed to delighting its collectors and creating long-lasting relationships. The company is dedicated to delivering business value to its partners by helping them understand what would be a collector's next best action and intercept at the right moment ­ the right offer for the right collector at the right time. With 30 years of experience, we have a proven track record of driving long-term loyalty
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