| | SEPTEMBER 2021I n f o c u s10 - 11Contents08IN MY OPINIONCOVER STORY12WHY GAMIFICATION FOR RETAIL IS A POWERFUL TOOL FOR CONNECTING WITH MILLENNIALSAnand Shaw, Co-Founder, Inventrik Pte LtdCreating World-Class Immersive ExperiencesADAM TWERSKY,PRINCIPAL AND FOUNDER,IMMERSIVEXRHOWARD MCCABE, CEO,DREAM SYNDICATE
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