| | SEPTEMBER 20216CIOReviewIt's quickly becoming a regular sight to see screens in every business or store you enter. With the rising prevalence of screens, we are naturally expecting to see most, if not all communication with customers being carried out through display panels and digital signage. Businesses and stores are embracing this change as it can enhance the customer's journey and provide a more streamlined experience. Amid this backdrop, there are some cutting-edge solutions that are furthering the scope of visual experiences with each passing day. Smart displays are now showing relevant adverts to shoppers and guiding them to the correct area of the store, which means customers no longer have to spend time searching for an assistant to point them in the right direction.Historically, digital signage was updated with a memory card or USB drive. While this best option was deemed fit for some time, it also implied that screens were difficult to update in real-time as the content had to be created remotely and then loaded onto the screen. But cloud technology has changed it all. Thanks to a plethora of cloud-based software in the market, it's now easier than ever to stream live content to digital displays. Whether one wants 24-hour news in their reception area, live sales updates at the office, or a Twitch feed in a games store, brands can achieve all that with the right digital signage solutions. As the digital signage industry continues to undergo a massive transformation in terms of technological advancements, numerous innovative digital signage solution providers are becoming a driving force of the industry's unprecedented growth. On that note, we hope this edition will enable you to find the right digital signage solution provider that will help you stay at the forefront of innovation--all while delivering products with a far superior quality. Let us know your thoughts!EditorialTaking Visual Advertisement to New HeightsCopyright © 2021 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewEmail:sales@cioreview.comeditor@cioreview.commarketing@cioreview.com September - 29 - 2021, Vol 10, Issue - 56 (ISSN 2644-237X) Published by ValleyMedia, Inc.To subscribe to CIOReviewVisit www.cioreview.com CIOReviewEditorial StaffAaron PierceCarolynn WaltersShirley FaithRussell ThomasVisualizersChris LynnBrian Harding*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffJustin Smith Managing Editoreditor@cioreview.comManaging EditorJustin SmithSalesStephen Thomasstephen.thomas@cioreview.com Dean Winchester
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