| | September 20176CIOReviewThe world of travel and hospitality has entered a new era of growth and transformation. With the rapid pace of technology change coupled with digitization of businesses, travel and hospitality companies are continuously searching for new ways to enhance customer experience and meet the growing demands of the customers. Whether it is property management software or customer relationship management systems, delivering greater efficiency and customer centricity is the key to success today. There are many technologies that can help companies achieve this.For instance, take the case of Virtual Reality (VR) and Augmented Reality (AR) that are gaining prominence in the travel industry. These technologies help immerse the customers in a multi-sensory engagement experience with the destination even before they book their trip. While VR is helping travelers transform inspiration and exploration ahead of travel, AR is assisting in their trip by providing an additional layer of real-time information to the physical world, enriching their experience.In addition, the artificial intelligence-powered chat bots continue to grow and will potentially become ubiquitous in the travel and hospitality industry. Since the industry needs to stay ahead of changing expectations and captivate new audiences, companies are beginning to use AI in far more dynamic ways to engage real time with customers and handle their requests. While much of the hype around disruption often centers on technology and innovation, travel and hospitality companies must keep a close eye on economic trends. Hotels, airlines, and other travel segments are particularly vulnerable to the ebbs and flows of economic conditions. Travel and hospitality companies should think beyond customer values, preferences, and expectations by re-imaging technology strategies and providing differentiated offerings. On that note, we present you this annual edition on travel and hospitality technologies, featuring the leading vendors in the space. We believe this edition will help you enhance every level of your customer experience strategy through using right technology platforms and tailoring services according to customer preferences and demographics. Copyright © 2017 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReview SEPTEMBER 5, 2017Mailing AddressCIOReview44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510.402.1463, F:510-894-8405 September 5, 2017 Vol 06 SE 89 Published by ValleyMedia, Inc.To subscribe to CIOReviewVisit www.cioreview.com TRAVEL AND HOSPITALITY SPECIALCIOReviewSalesT: 510.722.8394Andrew Smithandrew@cioreview.comVisualizersManaging EditorJeevan GeorgeEditorialThe In-Game ExperienceJeevan George Managing Editoreditor@cioreview.comEditorial StaffAaron PierceCarolynn WaltersJustin Smith Kenneth ThomasKhyati DubalKyle SummersRobin WayneRussell ThomasSarah FernandesAlex D'SouzaMatt RyderAnil Kumar*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staff
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