CIOReview | | 19 OCTOBER 2024Giving a Voice to CollaboratorsA significant trend that Progic has capitalized on is the growing emphasis on giving employees a voice in their organization's internal communications. Companies have recognized that engaging employees in content creation and communication processes can lead to more meaningful interactions and a stronger sense of community. Progic's corporate TV platform is designed to facilitate this by enabling collaborative content production.For instance, companies can invite employees to share personal stories, photos, and experiences on corporate TV screens during celebrations like Children's Day, Mother's Day, or Christmas. Such an approach fosters a sense of belonging and humanizes the workplace, making it more inviting and inclusive."Our platform is about creating a dialogue," adds Vazzoler. "When employees see their content featured, it validates their contributions and strengthens their connection to the company."Beyond content sharing, Progic's platform supports various interactive features, such as surveys and quizzes, allowing companies to gather employee feedback and insights. This data can then be used to inform internal communication strategies and improve overall employee satisfaction.A Philosophy of Quality and LongevityEmphasizing long-term thinking, Progic prioritizes the design and development of high-quality products rather than rushing to market with incomplete solutions. A thorough approach to product development ensures that the firm's offering meets the highest standards before it reaches customers. One area where this commitment to quality is particularly evident is in security. The company adheres to the ISO 27001 guidelines, a globally recognized standard for information security management, to ensure its products perform well and protect sensitive data, a growing concern for many companies today.Integrating hardware and software, Progic ensures a seamless user experience with quick response times and dependable performance. The company understands that serving mid-sized to large enterprises involves more than just selling a product off the shelf. It is committed to being present with customers and delivering the expertise and support necessary for their success. This level of quality is not just a feature--it is a competitive advantage that has helped Progic maintain its leadership position in the market.Expanding Horizons Beyond Corporate TVWhile corporate TV remains Progic's primary offering, the company has consistently advanced and innovated beyond its initial successes. After solidifying its position as the leading provider, the firm has expanded its focus to include other internal communication channels like mobile applications and email newsletters. The expansion has been guided by the same principles that drove its success in corporate TV--quality, long-term thinking, and a customer-centric approach."We only decided to expand after ensuring that our corporate TV solution was the best it could be," asserts Vazzoler. "And as we move into new areas, we're committed to applying the same dedication and care to these products as we did with our original offerings."Progic's journey from a company focused on corporate TV to a leading provider of integrated communication solutions in Brazil and Latin America is a story of innovation and a relentless focus on quality. As the company continues to expand into new communication channels, it remains guided by the same principles that have driven its success so far--listening to customers, investing in long-term product development, and maintaining the highest quality and security standards. With these values at its core, Progic is well-positioned to adapt to changing trends and customer needs, offering its clients an effective and empowering way forward. We've always believed that the best solutions come from truly understanding our customers' challenges. By maintaining close relationships with internal communication leaders, we've been able to anticipate their needs and develop solutions that exceed their expectationsMULTICHANNEL INTERNAL COMMUNICATIONS OF THE YEAR IN LATIN AMERICA 2024
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