8CIOReview | | OCTOBER 2023IN MY OPINIONJose Rene Nuñez Sanroman, Business Intelligence Manager, IconnWhen should a company be considered mature in the use of data?How many times have we heard that most companies collect and use their data to make decisions? This could be considered the absolute minimum that companies must do to define a strategy that allows them to grow and expand their operations, but currently, the scope of what can be done with the data is greater.A piece of data is not useful to us until we place it next to another and that data set provides us with information that is hidden at first glance. A number that expresses the amount of a sale does not generate much value if we do not put it in at least two dimensions, such as time and location. In this way, we can carry out an evaluation of the information and make a decision based on that number to know if there was a growth or a decrease compared to other data, be it internal or global.In the industry, there are specific dimensions depending on the business in which the information is generated. Within the retail industry, in addition to the dimensions of time and geographical location, there are other dimensions, such as the organizational structure of companies, the structure of their products and/or services, the structure of suppliers and customers, to name a few.This article proposes a series of basic steps that lead companies to enrich and mature their strategy for the use of information.1. Prepare a Strategy for Obtaining the DataHaving identified all the points where the data originates is extremely important; they are the points from where the necessary information will be obtained to conduct the analysis. All the information is important: the data that originates in different systems where it is MATURATION IN THE USE OF DATA IN COMPANIES
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