| |OCTOBER 20228CIOReviewIN MY OPINIONWHY CURRENT BUSINESS INTELLIGENCE TOOLS ARE MISSING THE MARKBy Steve Brennan, VP, Data Strategy and Analytics, CarharttIn nine words, this article is calling out one of the hottest areas of technology ­ Business Intelligence (BI) software providers. In a world full of countless companies investing significant money in innovation, acquisition, and marketing of data visualizations technologies, including some very big players, how could the tools be missing the mark? The miss largely has to do with BI software companies' assessment of where businesses are on their journey of adopting Business Intelligence and what the key to a long-term investment in BI should look like. It comes down to three main themes: the pitch, the scope, and the experience. It's not the right sales pitchAs a technology leader who is on the receiving end of marketing campaigns from software providers, I receive many pitches for how data visualizations can transform a company. Pitches on rapid deployment and easy data migration. It's very enticing and my business partners love it. What I have yet to hear in a pitch is one of the most significant features we should be considering in the field of Business Intelligence: longevity. Ensuring that the visualizations built today will continue to be relevant and accurate in 3 years. It is not about how easy it is to build and support ONE dashboard, but rather how easy it is to build and support an eco-system where there are DOZENS of dashboards that all work in harmony.It's exciting to think about purchasing a tool and in a short time making a significant splash in your organization with quick value. There's nothing wrong with that motivation; often quick value is essential. However, fast forward three years. The hype is over and the company is familiar with the tool you selected. As a BI team, the backlog you've created for more dashboards is a testament to the buy-in and adoption. The business now wants more. What needs to happen next is what separates a good BI team from a great BI team. Because, now, Steve Brennan
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