| | OCTOBER 20218CIOReviewIN MY OPINIONWe kicked off last year thinking how we could change fast for the fast times we live in. But nothing could have prepared us for the speed of change brought by the Covid-19 pandemic.The agility and adaptability shown by our people to navigate those first hectic weeks and months will stay in my mind for a long time, and it proved once again that each new challenge brings new learnings.People development has been a consistent theme for us at Coca-Cola HBC for many years because we know that nothing is more important for our growth than our people; and nothing is more important for our people than their personal growth. In that light, the challenges of 2020 acted as an accelerator in our efforts to ensure this remains a key pillar of our growth strategy.2020 saw us speed up the shift of our learning to digital, with further investments in experience learning platforms. With innovative technological solutions, we were able to inspire and help our people to grow by training more people, from more locations and reaching more and different employees with our leadership programmes.Mentorship was already key to this approach and is the most popular development initiative in our company. Last year, we moved to an automated platform that connects mentors and mentees across our territories, making mentoring available to everyone. With over 200 people submitting their profiles in 2020, our global mentor pool has reached 700. We did the same thing with coaching, introducing an online tool which connects coaches to those seeking support. Moreover, we designed and deployed a virtual ICC Coaching Certification programme, which saw 90 leaders successfully pass and become By Sanda Parezanovic, Group Human Resources Director, Coca-Cola HBC ACCELERATING DIGITAL TO ENHANCE THE LEARNING EXPERIENCE
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