| | OCTOBER 20208CIOReviewBUSINESS & TECHNOLOGY TRANSFORMATION ALIGNMENTI have now been in the financial services payments technology industry for more than eight years, and during which period, I have been closely engaged in leading major technology and business transformations. This understanding and experience have provided me now with an effective starter tool kit that if used with deliberation and consistency should lead to success in the majority of cases within the financial services industry Today's financial services businesses need to move with speed, flexibility, and scalability within a market that rewards customer ease and instant gratification. Multiple solutions and financial services options in the market have created a vacuum in the "sticky customer behavior". To recreate a "sticky-like behavior" in the customer and partner base, financial services needs to today have an agile & flexible technology platform that can then be leveraged to drive highly effective sales capabilities further to differentiate their products and services, innovative pricing methodologies, and excellence in customer experienceFor this reason, the financial services industry is constantly exploring innovative ways to deliver services faster, provide various risk-based instant decisioning tools, while also servicing customers securely and with excellence.- And all along pricing to maintain sustainable, profitable revenue streams.To achieve these results, financial services companies are investing in innovative technologies via outsourcing technology platforms, expanding current third-party vendor relationships, leveraging API services, exploring revenue-sharing alliances with other service companies, and/or building in house technology capabilities. The ideal goal should be to manage business transformation with technology transformation while aligning with short term and long-term revenue-generating By Poonam Nath, Senior Director, Operations Excellence & Business Transformation, GreenSkyIN MY OPINION
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