| | NOVEMBER 20248CIOReviewSTRATEGIES FOR SUCCESS IN THE EVOLVING RETAIL LANDSCAPEBy Leandro Calcina, Chief Data Officer, Cencosud S.A. A Journey in Data SpecializationI have been in the data and artificial intelligence field since I left university. I have always been drawn to the data field because I believe that numbers are the lifeblood of a company or any endeavor that aims to bring oxygen to all departments. It is a field of study that is constantly evolving, and for this reason, staying updated with the latest trends is essential. Studying has greatly helped in the evolution of my career as a data professional; it has kept me focused on the techniques that truly matter. Another factor that has greatly helped me in my career is choosing only one data specialty. When I moved to another country, I had to start from scratch again--I had to return to being a junior analyst. I come from a data analytics background and have always strived to become a better professional in analytics. Key Trends and Technological Breakthroughs in RetailThe retail industry is at the cusp of a transformative era driven by rapid data science and artificial intelligence advancements. I see six key trends and technological breakthroughs that will redefine how businesses operate, make decisions, and interact with customers.Hyper-Personalization through AI: One of the most significant trends is the shift towards hyper-personalization. With AI and machine learning algorithms, retailers can now analyze vast amounts of customer data in real time, enabling them to deliver highly tailored experiences. This goes beyond just personalized recommendations; it's about predicting customer needs before they even express them, creating a seamless and intuitive shopping experience that builds loyalty and drives sales.IN MY OPINIONLeandro Calcina was born in Brazil and has been living in Chile for the past ten years. He holds a degree in Computer Science, a master's in Artificial Intelligence and Business Management in Service, along with an MBA. With 20 years of experience in Data Science and AI, Calcina specializes in Data Science strategy, leading change management and restructuring processes.In this insightful piece, Calcina explores the transformative trends in retail, including hyper-personalization through AI, advanced analytics for deep consumer insights and the critical importance of ethical AI and robust data governance. He highlights how these advancements are reshaping retail operations and customer interactions. Addressing future challenges, Calcina emphasizes the need for effective data management, maintaining customer trust and balancing AI with human expertise. He also shares how Cencosud's democratic data access and self-service framework have significantly advanced their decision-making capabilities.Leandro Calcina
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