ContentsLAST WORDIN MY OPINIONBUILDING TRUST AND DRIVING REVENUE: UNLEASHING THE POWER OF AI TO TRANSFORM REVENUE GROWTH MANAGEMENTDiego Pabon, Delivery Manager Global Artificial Intelligence Team - Revenue Growth Management, Kimberly-Clark08COVER STORY12UNDERSTANDING EVENTS BEFORE THE END USERHugo Cavalheiro, IT MANAGER, Rede Oba De Hortifruti30AN EXPERIENCE RELATED TO DATA MIGRATIONAlan José Marteline, IT Manager ­ Solutions Delivery Leader for Supply Chain, HEINEKEN Brazil
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