| |NOVEMBER 20238CIOReviewIN MY OPINIONThere is still some confusion in what is Digital Transformation and how to create a Plan.Digital transformation is not just about implementing new technology, but also about transforming the culture and mindset of an organization to be more agile, innovative, and customer-centric. It requires a focus on collaboration, experimentation, and continuous improvement.Digital transformation is the process of leveraging digital technologies to fundamentally change how businesses operate, interact with customers, and deliver value. It involves the integration of digital technology into all areas of an organization, resulting in fundamental changes to how businesses operate and deliver value to customers.Digital transformation is a response to the growing importance of technology in today's business landscape. With the rise of digital technologies like cloud computing, artificial intelligence, and the Internet of Things, businesses are increasingly looking to leverage these tools to improve efficiency, automate processes, and create new business models.There are several reasons why companies should have a digital transformation strategyBy Tonon Leandro, Global Vice President, Technology, PronacaTonon LeandroDIGITAL TRANSFORMATION IS NOT AN OPTION, IT IS SURVIVAL- To stay competitive: Digital transformation is no longer an option, it's a necessity. With the rise of technology and the increasing demand for digital solutions, companies that don't adapt risk falling behind their competitors.- To improve efficiency and productivity: Digital transformation can help streamline processes and increase efficiency by automating tasks and providing real-time data and analytics.- To enhance customer experience: Digital transformation enables companies to offer personalized experiences to their customers through digital channels such as social media, mobile apps, and websites.- To enable remote work: With the COVID-19 pandemic, remote work has become more important than ever. Digital transformation can help companies adapt to remote work by providing the necessary tools and technologies.- To unlock new business models: Digital transformation can help companies create new business models and revenue streams by leveraging emerging technologies such as artificial intelligence, blockchain, and the Internet of Things.
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