| | NOVEMBER 20238CIOReviewIN MY OPINIONGenerative AI is the topic du jour and for good reason. The recent explosion of new generative tools that are fun and powerful is bringing the AI conversation to the forefront. But generative AI is just one application of this tech. In reality, AI has been around for decades, transforming industries and improving customer experiences in many impactful, though less obvious, ways. And the biggest strides are yet to come.Real estate, for example, does not yet utilize the full potential of technology. It's a complicated and antiquated industry with layers of outdated rules and practices, making it challenging to combine all the pieces. But constant artificial intelligence and machine learning advancements will transform real estate technology. In 2006, when Zillow launched the Zestimate® home valuation model to make real estate more transparent, it was revolutionary. And it continues to evolve. But what people need -- and what Zillow is creating -- are ways to more quickly and easily find a dream home they can afford.For the first time in real estate, AI is also powering smarter, easier ways to search for homes. Zillow recently launched a natural language search, which can interpret colloquial lingo. Now, instead of checking boxes and selecting filters, home shoppers on Zillow can search as if they are talking with a friend or agent. While natural language search isn't the pinnacle of what we're trying to achieve through AI or novel for the tech ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING WILL POWER THE DIGITAL TRANSFORMATION OF REAL ESTATEBy Jenny Arden, Chief Design Officer, ZillowJenny Arden
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