| | NOVEMBER 20228CIOReviewIN MY OPINIONBLOCKCHAIN AND CLIENTELINGBy Antonio Carriero, Chief Digital and Technology Officer, BREITLINGWe all know that Luxury sector has been at the forefront of Digital-Technology innovation. Luckily in the past 10 years Digital-Technology initiatives have become mainstream, full-focused ventures for most of the Luxury brands and conglomerates.At Breitling Technology (let me drop Digital-) is not only a business enabler, Technology is about empowering customers. And this is our mantra, engage and empower any Breitling customer. It was suddenly very clear that Blockchain (Technology) could play an important role in the direct relation between Breitling and its customers and it goes beyond the immediate Transparency and Traceability of the watch. Let me present the details of our solution.Each Breitling watch has a Digital NTF Twin/Certificate ­ we call it Digital Passport ­ based on the Blockchain (Technology). We partnered with the Arianee Consortium to generate our Digital Passports, available for download, simply by scanning the QR Code of the watch warranty card.The Digital Passport is the canvas to connect with all our customers and empower them with additional services resulting in a transformation of their experience with Breitling. With the Digital customers can anonymously connect with Breitling. Anytime. We use Blockchain technology to empower customers, ensure Transparency in the product life cycle but also to provide tailored and product-compelling services. For example, embedded Tradability: the Blockchain secured ownership transfer or a watch in the context of a sales transaction. We bring to the individual vendor and the buyer the same capabilities we have in our stores: a traceable and secured ownership transfer. This allow us to connect the community of Breitling owners. And from November 2021 we will provide a global trusted trading platform for that engaged community. Eventually leveraging the underlying crypto currency to support any trade transaction.We strongly believe that the Arianee Protocol and open source decentralized infrastructures are Antonio Carriero
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