| | NOVEMBER 202119CIOReviewWe map the content to the right users and, finally, customize the look and feel of the platform based on clients' needsin the company, tracks the information access history, and beams relevant information to them based on this data. The content can be fed to the employees through auto-tagging, where a certain piece of content is promoted in the search engine, or as a point solution. Employees using the platform can find content like a Google search. They can use the Amazon-like interface, too, where they can use filters to narrow their search results. If the leadership team decides to segregate content based on the employee role in the organization, they can do it in minutes. "We map the content to the right users and, finally, customize the look and feel of the platform based on clients' needs," says Mark Hammer, CEO, Bloomfire. The platform centralizes the content for which there will be many stakeholders who can verify the content for its validity. In case there is misleading or stale information in the platform, anyone can initiate an action to highlight the issue through a conversation thread linked to every piece of content in the platform. So the author gets notified based on which she can update it accordingly. "For example, customer experience agents can avail the up-to-date content while answering customers over the phone or email, quickly," says Jordan Slabaugh, VP of Marketing, Bloomfire. Any large organization will have a tremendous amount of data, and bringing relevant information to the Bloomfire platform can be daunting. To that end, Bloomfire provides a dedicated implementation team that helps clients identify the right content that can go into the platform. Clients can either migrate their information in large-size chunks or simply use a link to the information using Bloomfire's API, and the whole process can take up to 90 days. They can also integrate the platform with technologies such as Zoom, MS Teams, and Salesforce, among others, for greater information access. Particularly with communication tools such as Zoom and MS Teams, clients can set up notifications for certain types of posts, such as Q&A, in a channel.For instance, the US-based holding company Capital One Financial Corporation is using Bloomfire to drive the performance of its Insights team by integrating the platform with third-party research vendors, among others, to broaden their access to knowledge. The company's teams are using the platform's ability to transcribe videos to extract valuable insights from the thousands of focus group sessions that the company has had over the years with its customers. In another instance, a different client of Bloomfire is using the platform to capture the tribal knowledge of its employees to help future employees avail this specialized knowledge and start delivering from day one. With numerous such success stories, Bloomfire has grown exponentially in recent months, even as it aims to make a positive impact on the business world in the future. Mark Hammer,CEO
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