| | NOVEMBER 20209CIORevieworder. We then leverage our software to generate the critical product label, where we display information like the item name, ingredients, and allergens. This logic has helped us avoid human error and gain our customer's trust in food safety standards. Orchestrating Complex and Rapid Product RecallsAmazon handles thousands of recalls every year for food and non-food products. Through technological investment, we have built robust mechanisms to execute recalls across all our businesses. We developed technology to automatically identify a recall once it is available in public domain, and supplement it through competent manual reviews to ensure we don't miss recall alerts. Our complex catalog presents us with product identification challenges, and we have solved this by utilizing syntax matching, image analysis, and query logic to identify all related products across Amazon's various channels. Once we identify the product we orchestrate recalls through our recall automation tool. The tool initiates multiple parallel efforts to prevent customer orders, remove the product from sale, rapidly isolate the product in our supply chain, and alert customers with a personal email in a few hours. Investigation and Traceability for Agile and Focused SolutionsWe have invested and continue to invest in technology that allows us to track and investigate the virtual details of products or issues. We built a comprehensive investigation system supported by decision logic that adds tailwinds to our investigators and allows for a rapid scale to deliver safety solutions to our upcoming businesses. With this capability, we actively tag and track issues from the point of detection all the way to initiating suitable remedial action. As we have multiple business channels and operate globally, we have enabled our investigation technology to initiate checks to look across business channels and global regions for similar issues and act proactively. Our customers continue to teach how to better serve them, and we will continue to invest heavily in automation and technology to delight them every day while ensuring their safety.
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