| | NOVEMBER 2020Contents08IN MY OPINIONCXO INSIGHTS20 THE "POINT" OF DIGITAL SIGNAGEWayne Rasor, Director of Digital & Exterior Technology, FASTSIGNS International Inc21 DEVELOPING A SMART CONTENT STRATEGY FOR YOUR DIGITAL SIGNAGEMatthew Alberty, Vice President, Digital Services, Adcetera12KIRAN KARANKI, CEOCHOOSING THE RIGHT SSP FOR YOUR DIGITAL OUT-OF-HOME NETWORKEric Lamb, VP of Publisher Solutions, Vistar MediaWELL-ROUNDED SOLUTIONS FOR EVOLVING BUSINESS NEEDS
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