| | November 20174CIOReviewCO VER ST ORYCO VER ST ORYHow to build a CRM team37Mike Berry, Senior Director of CRM Technology, Shutterfly Inc.Managing Business Relationships21David Cheifetz, Director of Global CRM Initiative, McKinsey & CompanyThree Ways a Customer Data Platform Makes Marketing Automation More "Human"17Climbing the Curve of Digital TransformationDwight Raum, VP & CTO, Johns Hopkins Medicine17The Intersection of Technology and Customer Experience in the Field: Getting It Right23Technology as the Major Driver of Customer ExperienceTodd Martin, Director Customer Service Technology Systems, Zappos Family of Companies25Leveraging Technology to Enhance Guest Experience33Using Social Data to Power Real-Time CRM OptimizationMatt Kautz, VP, Head of Business Intelligence, Analytics, and Research, Machinima29CXO INSIGHTS10POWER OBJECTSPOWER OBJECTSA BLUEPRINT FOR SUCCESS IN CRMA BLUEPRINT FOR SUCCESS IN CRMDean Jones, SVP and FounderJim Sheehan, SVP
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