| | November 201719CIOReviewcontrol, cost and, schedules, which are inherently addressed by Appatura. "According to studies, 2.5 quintillion bits of data are created every day! Over 100,000,000 spam emails are sent every minute," highlights Plotka. "When you consider the amount of content being utilized to generate this data and these emails, it is clear that without an ECM, and without one that handles content at the component level, companies will be at a tremendous disadvantage."This is where Appatura's ability to leverage AI delivers value, reducing content into its basic form, organizing it in the hybrid database and analyzing it in the AI (appaSense).The company's technology reduces content to its elementary form, adding words and numbers to their database, much like accountants that work with numbers in a spreadsheet. This results in automation at an advanced level, to the extent of being able to automatically send out tweets when a piece of content, like the Morningstar rating on a mutual fund, changes. Through robust content analytical algorithms, Appatura solves the complexities of content discovery and assembly tasks, reducing operational inefficiencies. With highly functional workflow applications like Docubuilder and appaDocs, and the AI dimension of appaSense, Appatura's clients save time and focus on the tasks which matter to them most. In the case of Mutual Fund and Private Accounting companies, this also results in a reduction in human errors that often lead to undesired results.Innovation that Delivers"Most hedge funds and mutual funds are obligated to produce copious amounts of content," explains Plotka. "Our AI-based tools comb through a content library in a relatively short amount of time and transform the way asset management organizations create reports." In one specific case, a customer which managed 100 fund with 20 people, now manages 150 with only four allowing the other 16 to do the work for which they were originally hired. Moreover, what used to take weeks is now accomplished in days. Appatura takes pride in bringing a consultative approach to such customers, learning and building subject matter expertise as a professional services company.A well-established and seasoned ECM solutions and service provider, Appatura has proven capabilities in staying abreast of technological trends that disrupt traditional content management models which are sporadic and inefficient in nature. The database conceived and institutionalized by Plotka 25 years ago has undergone multiple rounds of innovation to the present-day granularized ECM engine, Syntext. The tenets that have remained constant however, are putting the control of content back into the clients' hands, allowing them to repurpose the data with semantics and intelligent tools, and providing an overall experience that is robust, cost-effective and flexible."We reinvest our earnings into appaLabs, which is our skunk works in Upstate New York," says Plotka. The company's developers work with academic experts from higher education, customers, and subject matter experts in an open-door policy manner to prototype and implement new features. With the advent of new channels like voice interaction and speech recognition, Appatura continues to remain medium-agnostic, while taking content generation to the next level. Envisaging a future where most of the content will be machine-generated using specific data points, Appatura prepares itself with a customer-centric focus, robust automation and AI tools, and an innovative zeal. Our AI-based tools comb through a content library in a relatively short amount of time and transform the way asset management organizations create reportsSOLUTION PROVIDERS - 201720 MOST PROMISINGENTERPRISECONTENT MANAGEMENT
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