| | November 20166CIOReviewCopyright © 2016 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewNOVEMBER - 28 - 2016Mailing AddressCIOReview44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510.402.1463, F:510-894-8405 November - 28 - 2016, Vol 05 SE 105 Published by ValleyMedia, Inc.To subscribe to CIOReviewVisit www.cioreview.com CPG TECH SPECIALCIOReviewEditorial StaffSalesT: 510-565-7560Aaron Pierce Alex D'Souza Anwesha BoseFrank NoelJoe PhilipShirley FaithKatherine Joneskatherine@cioreview.comVisualizersMatt RyderChetan.NManaging EditorJeevan GeorgeThe CPG sector is amidst a deliberate transition, fuelled by increasing consumer expectations, evolving technologies, and changing market dynamics. Lagging behind other sectors for long, CPG players--big and small--have reached a tipping point and have to rise to the occasion, else land up at the bottom of the table. E-commerce in particular, will have a big role in deciding the frontrunner. It has disrupted many industries with vibrant new marketplaces and shopping tools, is following suit. The digital future of CPG companies looks like a promising prospect. Coming from a time when about one percent of the total sales in the sector was from online, today players such as Amazon has rolled out tests of Amazon Pantry, which lets its Prime users fill a box with selections of more than 2,000 products and ship them for a small fee. And it does not just stop with Amazon. Regional grocers are finding success with "click and collect" pilots in which products are ordered online and picked up in stores. According to reports from Mckinsey, online will account for anywhere from 10 to 30 percent of total industry sales growth in the next five years, which equates to a market opportunity of $15 billion to $50 billion. CPG companies need to take the cue and move forward. There is a price to pay. The accolades will go to the players who can build a strong account-management team to serve strategic retail partners. These teams will need to include functional specialists in category management, shopper marketing, and shopper insights, and they should be empowered to make decisions quickly, at the pace, that e-commerce requires. To capture the value of e-commerce, firms need to rethink category strategy and management in three areas--assortment, Pricing and promotions and Merchandising and marketing. Last but not least, there is a need to build the Digital Quotient. At such a nexus point, we present to you the 20 most promising CPG Technology Solution Providers. Flip through the pages to understand how they can help you succeed in your business.EditorialThe Digital Future of CPGJeevan George Managing Editoreditor@cioreview.com
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