| | November 20166CIOReviewCopyright © 2016 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewNOVEMBER - 25 - 2016Mailing AddressCIOReview44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510.402.1463, F:510-894-8405 NOVEMBER - 25 - 2016, Vol 05 SE 97 - Published by ValleyMedia, Inc. To subscribe to CIOReviewVisit www.cioreview.com AWS SPECIALCIOReviewEditorial StaffSalesAaron Pierce Ava Garcia Kyle Summers Alex D'Souza Joshua ParkerSandeepa MajumdarStephen Thomasstephen.thomas@cioreview.comT: 510.565.7626VisualizersDave BrownManaging EditorJeevan GeorgeEditorialK. Manoj KumarOrganizations that turn to hybrid and multi-cloud models today are all looking in one direction--AWS. Turning 10 this year, AWS is further cementing its position as a dominant leader in the cloud computing space. Amazon's third quarter results speak for itself. While Amazon's revenue as a whole might have gone below market expectations, AWS generated $3.2 billion--up nearly 55 percent year-over-year--with its operating income being more than three times that of Amazon's North American e-Commerce business. As competition from Google and Microsoft heats up, Amazon is continuing to invest in AWS, developing tools like Database Migration and AWS Schema Conversion that help companies seamlessly move from on-premise or hybrid environments to AWS.What makes AWS tick? Its functionality and pace of innovation, partner and customer ecosystem, and vast experience. AWS has already added more features and services this year than it did last year, and with its partnership with VMware and Salesforce, AWS is checking all the right boxes--making it attractive for customers looking for a hybrid option. With over a million active customers per month, who in turn may serve hundreds of millions of their own customers, AWS has no shortage of opportunities to gain experience and improve continuously to serve customers better. Its new budgeting tools, for instance, enable businesses to impose control on unchecked cloud costs across multiple projects. This will give enterprises a complete picture of their various cloud projects to see if a corrective action is required to avoid a cost overrun.With the public cloud IaaS market seeing annual growth rates of over 40 percent, AWS continues to grow faster than the overall market. That said, with other tech giants doing everything to catch up, the battle over pricing models and capabilities is only going to heat up. At this juncture, CIOReview presents its AWS special edition, featuring insights from industry thought leaders and innovative AWS solution providers that will help boost your enterprise cloud productivity.Let us know your thoughts.Jeevan George Managing Editoreditor@cioreview.comRiding High on AWS
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