| | November 20158CIOReviewGinny DavisOrange is the New Black in Enterprise ITBy- Ginny Davis, CIO/CSO, TechnicolorThe changing role of collaboration in the media and entertainment industryFor many years we have had rigid notions about what it means to have an enterprise-wide collaboration strategy. This has been true for industry in general, but for the media and entertainment sector in particular. It is the natural legacy of IT-oriented offerings that ­for decades -revolved around unified communications solutions that were designed to integrate connectivity by bringing our phones, email, conference calls, video session -and more -under a single vendor's banner. This approach represented the state of the art from the industry for a long time. However things have changed. Key developments in technology have converged with disruptive market dynamics and end-user expectations to render this approach moot.Between the rise of an array of cloud-collaboration offerings, consumerization of IT, the growing prevalence of Bring Your Own Device (BYOD) strategies, as well as new competitive requirements to adjust as conditions constantly change, a more flexible and responsive enterprise collaboration strategy is needed; one that is designed around how people work together, rather than around how IT provisions technology. The link between collaboration and innova-tionThere is not an industry in the world that can afford to be complacent in today's global digital economy. This is why we have heard so many industry pundits talk about the importance of innovation.In the entertainment and media technology arena, developing new ways of delivering multimedia experiences is an existential imperative. It is the only way we are going to meet and exceed consumer expectations every time a new movie comes out,a new game is brought to market, or a new device is introduced that changes how content can be consumed.One of the ways that Technicolor has been able to stay in this sector for 100 years is by recognizing the incredibly important link between collaboration and innovation.In this context collaboration comes in two major flavors:* Internal collaboration among our artists, scientists and business people (who create and then bring our innovations to market).* External collaboration with our extremely complex value-chain -which includes creative types (such as movie directors and game developers), content owners (such as studios, streaming services, and broadcasters), as well as manufacturers (TVs, cell phones, tablets, etc.) and our critical supply chain partners -to highlight just a few of the partners playing a critical role in harvesting Technicolor's value-proposition.So what do these players share in common, from a collabora-tion perspective?The answer, often, is -not much. The way artists interact and collaborate is completely different form the way our scientists work to-gether on their re-search projects, or the way our marketing and sales teams coordinate to bring our offerings to market.IN MY OPINION
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