| |MAY 20258CIOReviewIN MY OPINIONTHE POSSIBILITY OF SCAN-AND-GO POS SOLUTIONSBy Rebecca Meyer, Vice President of Technology, Kelly-Moore PaintsIn a world where most everyone is operating in a deficit of time; time-saving solutions are top of mind for our customers. Scan-and-Go solutions, rooted in warehouse management system processes, has navigated into the retail brick and mortar stores. The concept of allowing customers the freedom to shop and exit with minimal effort has become an attractive option for both stores looking to decrease labor as well as increase customer experience. But what happens in the wake of these new AI POS solutions? Looking beyond the horizon into the void, what else can be achieved through the evolution of traditional POS checkouts to Scan-and-Go POS?The shopping experience progression for POS transitioning from register scanning to a customer phone application allows for increased transactional data capturing. Traditional POS data capture has been used to identify shopper purchases, frequency of purchases, average price points, and customer master data for future marketing opportunities. While POS Scan-and-Go may feel like a slight disconnect from customers, it opens enhanced insights such as shopper store footprint flow, mobile display development, labor reallocation, and shopper frequent purchase offers while they navigate the isles. If the app were engaged during the in-store shopping experience it can track the footprint through the store, the path in which each shopper Rebecca Meyer
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