| |MAY 20248CIOReviewIN MY OPINIONADDING VALUE THROUGH DIGITAL MEDIA AND CONTENTBy Mena Wouters, Director Merchandising, Partner & Product Content Experience, Lowe's Companies, Inc.The Role of Digital Media and Content in Driving Value across a Large EnterpriseThe role of digital media and content has changed tremendously as e-commerce and the CaaS (content as a service) landscape has developed. Where companies used to think about media and content in strictly offline terms, the emergence of e-commerce and DTC offerings has rocketed digital content and customer expectations. It's now a crucial engagement and revenue driver in all stages of the funnel - from awareness to loyalty.Digital content is now a proverbial canopy covering key aspects of almost every business activity ­ brand visibility, customer engagement/interaction, marketing As head of partner & product content experience at Lowe's, Mena Wouters is at the forefront of e-commerce, digital media and merchandising. Formerly shaping the digital content strategy at Electrolux, driving digital engagement at LPL Financial, and launching the e-commerce business for Xerox, her career includes working with some of the world's leading brands.She is known for her ability to blend the art and science of e-commerce merchandising and crafting strategies that resonate with consumer sentiment. Born and raised in Missouri, Mena spent several years working in the EU before returning to the US. She is currently based in Charlotte.Mena Wouters
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