ContentsDanny Rose, SVP, E-Commerce, Advertising & Digital Marketing, Playa Hotels & ResortsCONSUMER-DIRECT BUSINESS STRATEGY Marcus Vinicius Velleca Bernardi,Head of Data and Analytics, DakiEMBRACING ADVANCED ANALYTICS: A PARADIGM SHIFT FOR DATA-DRIVEN DECISION MAKINGIN MY OPINION 08LAST WORD3012 COVER STORYENHANCING E-COMMERCE FOR SHOPPERS AND MERCHANTSCHECKOUT CHAMP Matthew Martorano, Founder and CEO
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