| | MAY 20216CIOReviewGamification is not a new trend per se; but recently, the buzzword has gained overwhelming prominence. With both customer and employee engagement and retention rates fast reducing because of the pandemic and people's fast diminishing attention span, gamification is offering a timely antidote to these cases.Forward-thinking companies that are implementing gamification in their customer engagement strategies are profiting from such initiatives even during the trying times of the pandemic. Gamification is not only providing a mean to attract customers, it is also creating incentives for the customers to come back. Many companies are also prioritizing the implementation of gamification in corporate learning. While e-learning gamification is already in use as a standalone learning strategy, there is a visible trend of combining or blending game-based learning with other e-learning strategies to increase their effectiveness even further. For example, according to a recent study conducted on a group of target learners, it was discovered that when micro-learning is combined with e-learning gamification, the benefit of learner engagement is expected to increase 50 to 60 percent.Driven by such statistics, in this edition of CIOReview, we bring you the story of some of the most successful gamification solutions providing companies that deliver the best outcomes for their clients. This edition also offers a combination of thought leadership articles from subject matter experts and exclusive insights from CIOs and CXOs. We hope this edition will provide you with the right assistance in choosing the best gamification solution provider according to your requirements. Let us know your thoughts!EditorialGamification--The Secret Sauce to Better Business EngagementCopyright © 2021 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.CIOReviewContact Us:Phone:510-230-0395Fax:510-894-8405Email:sales@cioreview.comeditor@cioreview.commarketing@cioreview.com May - 10, 2021, Vol 10, Issue - 19 (ISSN 2644-237X) Published by ValleyMedia, Inc.To subscribe to CIOReviewVisit www.cioreview.com CIOReviewEditorial StaffAaron PierceCarolynn WaltersDean WinchesterJustin SmithShirley FaithRussell ThomasVisualizersAsher Blake*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffJustin Smith Managing Editoreditor@cioreview.comManaging EditorJustin SmithSalesStephen Thomasstephen.thomas@cioreview.com
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